There are many ways of marketing a business on the digital media. Right from emails to social networks every platform has its own significance, based on the niche of the business and behavior of the customers.
Classified ad websites are one such essential platform that we can use to market our local services and small businesses.
On any platform, you need to pay for advertising. But the best thing with classified ads is, they are free of cost for certain types of ads. Being a businessman, how could one look over the chance of free advertising?
Specifically, if you are looking for marketing your business, you can have some paid features too. Let us see the ad features on Kijiji.
Classified ads websites are meant for advertising our products or services or job listings. We see classified ads columns on newspapers. For that, you need to pay more. But with online, the tables are turned. You need not pay a single penny to anyone. There is a simple reason for this – competition.
There is a tough competition between classified ad websites like Kijiji, gumtree and craigslist etc. so, they offer us a free listing of our ads.
You can place your website links on your ads. When someone finds your listing interesting, they will click on the link to visit your website. The chances are more as you have enough space and flexibility to explain your services in an ad to convince the visitor.
When compared to print media ads, online ads are so easy to make. It takes just minutes to list an ad. So, you need not meet any publisher and wait for days to buy a space on a paper. And remember, these are free.
How many people are going to read your listing on a newspaper?
You can reach only a particular locality through print media. That too, you need to spend more in order to get more reach, which is not more when compared to online classifieds. But if you use an online classifieds site, you can reach millions of users.
Take Kijiji as an example. If you make a perfect listing on Kijiji, you can reach 16 million people (the users of Kijiji in Canada. This is just an assumption that your ad can reach all the users). And the amount payable for this is too low when compared to a print media listing.
As mentioned, the tough competition between classified sites makes them giving offering features for you. There are several types of ad features available on Kijiji. They include paid ad listings. So for marketing, these ad features on Kijiji will be helpful.
This is a paid ad feature. With this feature, your ad will appear in the Top ads section. And there is a second copy of the ad placed in the regular listing as well. With placement on two locations, your ad can get better exposure.
Top ad section can have 5 ads at a time. If the number exceeds, the ads will rotate whenever the page is reloaded, thus ensuring equal visibility.
With time, your ads will go to inside pages of Kijiji. This will reduce the visibility of your ads. With the Bump up ads feature, you can make your ads placed again on the first page where you can get better exposure.
You can highlight your ads, if not changing their position or extending life. Purchasing the feature, your ads will be highlighted among the list and be visible clearly. This will be active for one week.
Want a quick sale?
This feature is for you then. Purchasing this feature, a banner ‘Urgent’ or ‘Reduced’ will stand out on your ads.
There is a filter Urgent or Reduced, on selecting which one can see only the urgent ads.
The second of your ad will be placed on the homepage gallery. So success is assured for marketing with this feature. Because what else can be a better place than the homepage?
This feature too will be active for seven days.
Want to produce more information about your ads?
This feature is for you. You can give the URL of your page where you will be giving detailed information of your ads. But remember, this feature is available for desktops only. And you have to buy the URL feature whenever the ad is renewed.
These are the salient ad features on Kijiji for marketing. These all are paid. But with these features, you can get better exposure and results. Each feature is different from others. So wisely select the feature which you needed.